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BSkyB, BT Win Rights to English Soccer Games for Record Amount
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BusinessWeek
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June 14, 2012
British Sky Broadcasting Group Plc (BSY) and BT Group Plc (BT/A) won the bidding to show 154 English Premier League soccer matches, paying almost double the current price for the broadcast rights to the sport’s richest domestic competition. BSkyB’s pay-TV Sky channel will show 116 matches starting i...
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