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Dumb Ways to Die by McCann Melbourne grabs Direct, PR, Radio and Integrated Grands
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Eastwind  | June 23, 2013

Dumb Ways to Die, the multiplatform campaign about train safety for the Australian Metro train service, conceived by McCann Erickson Melbourne got two Grand Prix, one in the Direct category and the other one in the PR category. The work might well have obtained the Grand in Promo & Activation too,...
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