Quantcast Retailer Considers More Radio. - Congoo
 
 
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Inside Radio  | July 12, 2013

Family Dollar is looking at putting more of its own marketing dollars toward radio. While president/COO Mike Bloom says the retailer is committed to the Sunday newspaper circular, it has shifted dollars to other media. "We're doing a lot of digital — and we're looking at other avenues like radio,"...
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