Media & Advertising
Why Has Barnes & Noble's Multichannel Retailing Experiment Been a Failure?
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Global Logistics & Supply Chain Strategies
July 12, 2013
How could the merged channel/omnichannel strategy have failed Barnes & Noble so completely? Think it’s because Barnes & Noble is in the dead-tree book business? So is Amazon. Besides, at last report the brick-and-mortar bookstore business was still holding up (if only barely). It’s the Nook e-read...
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