Media & Advertising
Why Has Barnes & Noble's Multichannel Retailing Experiment Been a Failure?
Have an interest in this Story?
Sign Up for Real-Time email updates
Global Logistics & Supply Chain Strategies
July 12, 2013
How could the merged channel/omnichannel strategy have failed Barnes & Noble so completely? Think it’s because Barnes & Noble is in the dead-tree book business? So is Amazon. Besides, at last report the brick-and-mortar bookstore business was still holding up (if only barely). It’s the Nook e-read...
Read Full Article
Leave a Comment:
You must be logged in to leave a comment
Most Read Book publishing Articles
LeapFrog and Mia Hamm Partner to Get Kids Up and Active With LeapBand???
- Hollywood Industry
CBI Expands Forensics and Dispute Resolution Group, Selected By "Big 4"
MecklerMedia's 3D Printing Politics Conference Launches to Explore Intellectual
Can ex-Obama adviser ride to Uber's rescue?
GOBankingRates and Autobytel Unveil the 11 Best Labor Day 2014 Car Deals
Senior Vice President
View more profiles
Access dozens of premium and subscriptions sites
Build a News Circle
Get News Briefings
Congoo News Home
Get the Netpass
Copyright ©2014 Congoo.com. All Rights Reserved.