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Overview
Barry Feig has been developing new products, marketing strategies and positionings, for clients such as American Express, First Brands, Colgate-Palmolive, American Cyanamid, Pepsico, etc. In 1986 he founded Barry Feig's Center for Product Success (formerly New Products Workshop), where he guides companies through the labyrinth of developing and marketing successful products, using his untraditional "the consumer drives the market" approach.
An internationally known speaker, he has recently given seminars on marketing/advertising strategy and new product development in Shanghai, Malaysia and Singapore.
The products and strategies he has created have generated sales in excess of $3 billion and include such familiar products as: Glad Lock Storage Bags, Colgate Baking Soda with Peroxide, Colgate Junior Toothpaste, American Express' Gift Cheques and Membership Saving's Program, Arm & Hammer Dryer Sheets, Ralston-Purina's Kibbles & Chunks and Lucky Dog dog foods, R.T. French's Vive La Dijon, and Deli Singles. He has also created a medical glove that is revolutionizing burn treatments in hospitals across the country. He has just opened up an internet division offering help on website development and website promotion.
Feig, an expert on product and service marketing, has authored more than fifty articles, for such publications as Advertising Age, Executive Female, American Demographics, and Marketing and Sales Management. He writes a monthly column on marketing strategy for Food & Beverage Marketing and other trade magazines.
His book, The New Products Workshop, Hands-on Tools for Developing Winners, published by McGraw-Hill, allows the reader to tap into his breakthrough techniques to conceive, develop and market successful products -- or to revitalize existing ones.
His second book, Marketing Straight to the Heart, has been published by Amacom and has recently been translated into Chinese and German for the burgeoning markets of Mainland China and Germany.
His book "Hot Button Marketing" lists the motivations that determine all purchase behavior. Please read the reviews on Amazon.com and spread the word!
Prior to founding the Barry Feig's Center for Product Success. Feig owned two advertising agencies, Ad Ventures and Feig Communications, both in New York.
Specializing in the automotive, packaged goods and high technology fields, his clients included IBM, Schenley Distillers, and Curtis Instruments, Feig has taught M.B.A. level courses in Strategic Marketing at the University of New Mexico. He has held memberships in the American Management Association, including their President's Club, Product Development Management Association (PDMA), the American Marketing Association and the Sales and Marketing Executives Club.
| Places I have worked |
Center for Product Succss Since April 1989
1-9 employees
President/Marketing Strategist
Advertising Industry
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