| Places I have worked |
NuView Systems, Inc. Since May 2002
10-99 employees
Director of Marketing & Corporate Communications
PC Software Industry
• Responsible for developing and allocating marketing budget to build company and brand awareness and develop qualified leads for the sales force.
• Activities include target market definition, developing ad themes/messages, evaluating print media and planning ad campaigns, determining placement for web (banner) advertising, working with internal staff to develop white papers, design & execute monthly direct mail and email campaigns, web site content/updating, and all print & on-line directory verbiage.
Also responsible for evaluating and using web lead services, monitoring web site traffic and lead sources, developing press releases, supervising and writing customer newsletter, working with editors for story input, developing sales collateral and tools, planning tradeshows and user group conference, finding speaking opportunities for the CEO, applying for industry awards and recognition, monitoring and posting on web forums, initial lead follow-up in conjunction with sales, wor
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| Education |
Ithaca College - School of Communications - United States / NEW YORK
BS Communications - Media, Communications, PR, Business, Psychology 1976 - 1980
Cum Laude
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