| Places I have worked |
Advanstar Communications Since January 2007
1000-4999 employees
Marketing Director, Electronic Media
Online Content
Oversee all aspects of online marketing across multiple properties in the healthcare, fashion and automotive industries. Working to integrate traditional print and tradeshow brands with their respective web properties.
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TRANZACT From February 2006 to January 2007
100-999 employees
Managing Director, Online Marketing
Online Marketing
TRANZACT is an established performance based marketing company that services major national accounts. Currently I am helping to expand the online service offerings at TRANZACT and coordinating these efforts with its many strengths in offline direct performance based marketing. This combination of skills, experience and resources allows for a trully integrated approach to today's multi-channel marketing landscape.
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ZivaContinuum Online From January 2005 to January 2006
100-999 employees
Director of Marketing
Healthcare General
Developed new products and integrated marketing strategies for a suite of web-based healthcare properties. I was brought on to build the marketing department and create strong branding and market position for several current and new initiatives. Responsible for marketing colateral, search engine marketing, web-analytics and the implementation of online advertising on our sites.
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Healthology (owned by ivillage.com) From December 2000 to January 2005
100-999 employees
Director of Marketing
Healthcare General
Healthology is an online health media and education company based in Manhattan. I created and ran the marketing department after the bubble burst in 2000. My marketing skills and project management abilities helped Healthology remain lean while tripling its traffic flow and raising sponsorship exposure by over 300%. The Company was recently acquired by iVillage, Inc., and I feel that the marketing department I developed contributed greatly to the success of that deal.
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American Home Mortgage From December 1997 to November 2000
1000-4999 employees
Marketing Communications Manager
Mortgage Industry
Established a marketing communications department that capably supported the company as it doubled in size and branched into the online market. Managed promotional marketing and advertising programs for 15 branch offices and over 75 sales representatives. Oversaw market research, advertising, database management, trade shows and vendors. Established an in-house print production department that drastically reduced costs by eliminating outside vendors.
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