| Places I have worked |
Bloofusion Since April 2007
10-99 employees
Paid Search Strategist
Search Engine/SEO Related
Provide ongoing paid search support for this boutique search marketing shop on an as-needed basis. Responsibilities include developing estimates for new and existing clients, managing client and vendor communications, providing in-depth paid search strategic consulting and campaign management including regular reporting, bid/budget optimization, keyword list creation/expansion and ad copy creation.
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Chautauqua Communications Since October 2006
1-9 employees
Search Marketing Consultant
Online Marketing
Provide search consulting services on a project-by-project basis for this online marketing agency. Responsibilities include development of keyword estimates and accompanying slides (for proposals), campaign development/strategy, campaign deployment, campaign management, optimization and reporting.
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Avenue A | Razorfish Since September 2006
5000 + employees
Search Strategist
Online Marketing
Provide ongoing paid search support for this industry-leading agency on an as-needed basis. Responsibilities include development of keyword estimates and accompanying slides (for proposals), campaign development and strategy, keyword list development, ad copywriting, campaign deployment, management, reporting and optimization. Proficiency with Google Adwords, Yahoo paid search, MSN Adcenter, and Atlas Search is necessary for this position.
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SiteLab, Inc. From September 2006 to May 2007
10-99 employees
PPC Strategist
Online Marketing
Provide outsourced bid management support on a project-by-project basis for this online marketing agency. Responsibilities include weekly bid updates, reporting and ad hoc strategic recommendations (as requested).
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NEO@Ogilvy From June 2006 to May 2007
1000-4999 employees
SEM Consultant
Advertising Industry
Provided both SEO and paid search support on a project-by-project basis. SEO responsibilities include tag creation, content optimization, keyword list development and document creation as necessary for very large Web sites. Paid search responsibilities included campaign planning, management, optimization and reporting for a large e-commerce Web site.
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Crossmedia From March 2005 to October 2006
10-99 employees
Director of Internet Marketing
Marketing/Public Relations
Retained as an online media planning consultant from 04/05 through 08/05 to plan and execute online media for pharmaceutical accounts. Brought on board full-time in 08/05 to assist with growing the agency’s online media capabilities. Primary responsibilities included media planning and buying for various pharmaceutical accounts. Additional focus in the travel sector included online planning, buying, management and reporting for several tourism boards. Additional responsibilities included planning and managing paid search campaigns.
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Harte Hanks Interactive From June 1997 to September 2002
5000 + employees
Director of Internet Marketing
Marketing/Public Relations
A key decision-making position with multifaceted responsibilities. Promoted five times while within the organization. Ultimately created online marketing strategies to drive traffic to clients' Web sites using a variety of tactics, including search engine marketing, banner and text ad placement and e-mail marketing. Superb communication skills, proactive thinking and the abilities to multitask and work closely with others were intrinsic components of this position.
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