Congoo: Joe Pulizzi

Overview
Joe is the founder and president of Z Squared Media, LLC, a consulting firm that works with marketers and publishers to develop integrated content marketing revenue streams. Joe is also chief content officer for Z Squared Media’s Junta42, the custom media industry’s only vertical search engine.

He has worked with global Fortune 1000 marketers from a variety of vertical and horizontal sectors, becoming one of the leading experts in content marketing, custom publishing strategy, and custom eMedia operations. Awarded “Top Mover and Shaker Under 35” by Cleveland20/30, Joe is a board member of the Custom Publishing Council, former chairperson of American Business Media’s Custom Media Committee, and an editorial advisory board member for B2B Marketing Trends. His background includes employment at two .com companies and teaching public speaking and communication theory for Penn State University, where he received a Master of Arts in Communications (MAC).

Formerly the vice president of Penton Media Inc., the largest independent business-to-business media company in North America, Joe more than tripled custom revenues for Penton’s custom media division during his six-year stay, including diversifying product offerings that enabled Penton Custom Media to be one of the clear leaders in content marketing and custom publishing solutions.

Places I have worked

Junta42 Since April 2007
1-9 employees
Chief Content Officer
Online Marketing
Joe oversees operations and content for Junta42, a content marketing/custom publishing community search engine.

Z Squared Media, LLC
1-9 employees
President
Media Industry
Joe is founder and president of Z Squared Media, LLC, a content marketing/custom publishing consulting firm. Z Squared Media develops revenue-generating content initiatives for marketers, publishers and associations (http://www.zsquaredmedia.com).

Penton Media, Inc. From February 2000 to March 2007
1000-4999 employees
Vice President, Custom Media
Advertising Industry
Vice President of Custom Media for Penton Media, Inc., the largest independent business-to-business publisher. Oversaw custom publishing, database publishing, content syndication and reprints. Helped grow Penton Custom Media into a true b2b player in the content marketing space.

Education

Penn State University - United States / PENNSYLVANIA
MAC - Communications 1995 - 2007
Taught public speaking and communication theory. Published two papers on communication behavior.

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