| Places I have worked |
IBM From June 2007 to August 2007
5000 + employees
Marketing Consultant
PC Software Industry
Office of the CIO: created internal communications plan, identifying tactical outputs and leveraging content for planned external program. Designed communications campaign, prepared content to be used in fact sheet
case study, podcast, vodcast, Powerpoint, email blast, blog, poll formats.
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Schering-Plough From October 2006 to November 2006
5000 + employees
Marketing Contractor
Pharma Industry
Crafted communication to CIO organization, including blog, emails, PowerPoints and other outputs, with extensive review and editing of intra-organization documents.
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Unisys From September 2005 to March 2007
5000 + employees
Marketing Contractor
/ Information Outsourcing
Creation and update of solution content and tools for internal /external audiences.
• Prepared sales content targeted to IT decision-makers
• Helped prepare strategic marketing plans
• Created interactive, narrated training modules for Sales Channel use
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Avaya / Lucent From June 1998 to August 2005
5000 + employees
Senior Campaign Manager
Internet telephony
Met needs of global marketing teams for effective customer and sales collateral, events, webinars and various agency resources to enhance and extend budgets.
• Planned and coordinated direct-marketing campaign strategy producing >4% lead-generation.
• Delivered comprehensive update of customer-facing web enterprise content, with 158 product, solution, services created or extensively rewritten and delivered on schedule.
• Produced 99.6% on-time web-publishing process, handling 28k activities per year.
• Designed and managed various corporate communications programs: new, expansive Compensation & Benefits campaign touting 401(k) plan, edited/updated new-hire orientation, web-based course material, annual report update.
• Creation of many customer and sales collaterals, including Avaya IP portfolio, web, print, event, and email - targeting appropriate customer segment and verticals.
• Extensive work with agencies small and large to best leverage talents and contributions
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AT&T From May 1990 to June 1998
5000 + employees
Marketing Communication
Telecommunications
Marketing Strategy, Planning & Implementation 1996 to 1998
Directed substantiation of key Business Markets product claims and strategic messaging efforts.
• Negotiated 11 successful customer marketing events co-hosted with various publications, e.g., Business Week, Forbes, Fortune, WSJ and others.
• Profit / loss ownership of the “Business Guarantee” Program: harvested from proactive, costly program to a maintenance-budgeted, reactive program. Net savings: $1.4M.
Marketing Communications & Advertising 1994 to 1996
Led 58 successful business unit legal challenges / defenses of competitive advertising.
• Attained strategic brand and marketing goals of keeping critical price comparisons on air while ads repeatedly challenged by competitor.
Product Marketing 1990 to 1994
Provided sales channel support editing, researching and writing AT&T “Value Equation” message and conveying across multiple business units. Pioneered use of networks cable maps as differentiators.
• Produce
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| References |
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robin vitullo - Director of Marketing
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| Education |
Hunter College, CUNY - United States / NEW YORK
BA - Liberal Arts, Business Admininstration 0 - 0
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