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Overview
Dynamic entertainment industry professional with strong background
in marketing, business development, management, and production.
Skilled at researching markets, identifying business opportunities,
and building relationships with corporate decision makers, business
managers, agency and account executives. Proficient at assessing,
addressing, and articulating client needs. Expert at negotiating, deal
making, and problem solving. Extensive experience in production and
production management. Commercials, sales, promotional and industrial
films produced for AT&T, Johnson & Johnson, Revlon, and corporations,
non-profits, government agencies, and foreign governments worldwide.
Experienced in:
* MARKETING: Creative and product marketing; sponsorship; tie-ins;
cross-promotions.
* BUSINESS DEVELOPMENT: Lead generation; new business; development
of alliances; affiliations; partnerships.
* SALES: Cold calling; prospecting; sourcing; networking. Inside and
outside. B2B and B2C.
* MANAGEMENT: Project / financial / operations / contract / personnel
management; resource allocation; scheduling; team building.
* PRODUCTION: Research; development; planning; coordination;
sourcing; negotiating; staffing; budgeting; cost analysis; cost
control.
* WRITING: Pitches; proposals; presentations; marketing collateral;
ads; client communiques; video / print / web copy.
* DESIGN: Creative direction; digital design; graphics.
* ADVERTISING: Commercials; product launches; promos; sales films.
* PR: Press kits; publicity and press releases; media relations.
| Places I have worked |
Creative Group From January 2007 to June 2007
100-999 employees
Business Development Consultant
Entertainment General
* Researched markets and identified business opportunities in
traditional and new media.
* Created concepts, developed ideas, and wrote proposals for
interactive, video, television, and film projects.
* Developed relationships with advertising agencies, branding
companies, pr firms, corporations, broadcasters, radio stations,
foundations, non-profits, and government agencies.
* Established industry alliances.
* Increased visibility and promoted market presence.
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Lovett Productions From September 2005 to September 2006
10-99 employees
Marketing Director
Television Industry
* Researched new business opportunities.
* Identified, contacted and promoted relationships with corporate
decision makers and executives at ad agencies, pr firms, media
companies, government agencies, foundations, and non-profits.
* Solicited corporate sponsorship of television, film, and video projects.
* Created and gave presentations.
* Developed marketing materials.
* Wrote proposals, pitches, profiles, bios, announcements, video and
web copy, publicity and press releases.
* Increased exposure in new and emerging markets.
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SKA Entertainment From March 2000 to June 2005
10-99 employees
Creative Marketing Manager
Movie & Film Related
* Researched and developed new markets and business opportunities.
* Marketed entertainment products (DVDs, films, documentaries, music)
to retailers, etailers, distributors, exhibitors, broadcasters,
catalogs, cultural and academic institutions worldwide.
* Promoted products through cold calling, presentations, mail / email,
networking, advertising, and pr.
* Wrote bios, profiles, proposals, presentations, fliers, announcements,
client communications, advertising / promotional / catalog / web copy,
publicity and press releases.
* Identified opportunities for product tie-ins.
* Initiated cross-promotions.
* Broadened client base and expanded markets.
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| Education |
New York University - United States / NEW YORK
Bachelors - Communications 0 - 0
Honors Graduate
Deans List
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School of Visual Arts - United States / NEW YORK
Alumna - Digital Design 0 - 0
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