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Rafael Cosentino     
Rafael Cosentino

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Overview
Rafael brings 15 years of senior-level experience in marketing, sales, and business development working for large fortune 500 companies as well as entrepreneurial start-ups, including Prudential, Charter One Financial, Cigna, Healthology, Advanstar and Congoo. Rafael’s roles have spanned from online marketing and direct sales responsibilities to product development, relationship development and other executive-level roles including positions as Vice President Business Development, GM Online Business Development, Affiliate Sales Director and others.


Places I have worked
RealMatch Since December 2007
10-99 employees
VP Business Development
Internet
RealMatch is a technology and media company devoted to improving the recruitment "ecosystem," the realm of processes and interactions that drives the HR and employment world. RealMatch’s technology connects all involved parties including employers, job candidates, recruiting firms, advertising agencies, job boards, and publishers and enhances their interconnection through the deployment of unique, patent-pending job-matching technology. My responsibilities include helping to design and build RealMatch’s online partner and distribution network, creating win-win relationships with online media properties and creating new products and services for clients and partners.


Congoo From June 2005 to December 2007
10-99 employees
VP Business Development
Online Portal/Media
As VP Business Development for Congoo I am responsible for creating relationships with publishers and distribution partners. I am responsible for providing strategic vision for the company. I help devise, design, create and then debug Congoo's products, services and the site’s user interface. I help with Congoo's advertising and marketing as well as work with vendors and partners to execute those campaigns. If you have any ideas you'd like to share please send me a note.


Advanstar From May 2004 to June 2005
1000-4999 employees
GM Online Business Development
Online Content / Journal Publishing
Focusing on building a syndication network using Advanstar’s journal content, Rafael conceived of and built Mediwire, the Web’s first syndication network reaching healthcare professionals. Cosentino built relationships with dozens of medical societies, health sites and hospitals for the purpose of creating Mediwire’s online distribution network. Mediwire provides Advanstar Medical Economics with a platform that captures prospective audience data as well as increases the reach of sponsored campaigns. Advanstar was recently purchased by Veronis Suhler Stevenson.


Healthology From May 2000 to May 2004
10-99 employees
VP Business Development
Online Information
Focusing on strategic initiatives and products for the company’s multimedia health network. For 4 years, Rafael built relationships with hundreds of online media organizations such as Yahoo, AT&T, Prodigy, Cablevision, Excite/iWon, Lycos, Sympatico, Bell South, ABC News, Dr. Koop, Knight Ridder, Tribune, and iVillage. Healthology is now known for producing the most widely distributed health resources online. iVillage acquired Healthology in early 2005.

References
Daniel Timoney - Marketing Director










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