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Overview
Rebecca has a well-rounded business background that began back in 1994 when she graduated from Central Michigan University’s School of Accounting. Upon receiving her Bachelor of Business Administration degree, she began her career as an Operations Manager at Lowry Computer Products and focused on developing her skill-set in core business activities such as inventory management, purchasing and vendor negotiations, customer service, and accounting information systems.
Rebecca’s expertise quickly began to develop a much broader scope as she joined Technology Group International as a Senior Consultant. At TGI she further cultivated her love of technology and strengthened her abilities in the project management, training, and consulting of enterprise software solutions. After leaving TGI she joined Delphi’s Safety and Interior division as a Sales Manager and led the pursuit of new business opportunities with the General Motors and DaimlerChrysler. While at Delphi she received the division’s top sales award for achieving excellence in sales and customer satisfaction.
In more recent years Rebecca rejoined Technology Group International as TGI’s Vice President of Marketing. In this role Rebecca greatly expanded TGI’s branding and industry presence through the creation and execution of a strategic and highly focused Internet marketing campaign. These efforts brought TGI’s lead generation to new levels and helped provide the foundation for sales growth that exceeded 400% in a two-year period.
While at TGI, Rebecca grew her love of technology by realigning TGI’s traditional marketing methodology to focus on Internet marketing, search engine optimization, social media management, and ongoing website design and development. Unable to quench this desire for technology-based marketing, Rebecca left TGI to start her own Internet marketing firm.
With the launch of Web Savvy Marketing, Rebecca is able to focus entirely on leveraging the Internet to help small and mid-market businesses (SMB) achieve the same exceptional sales growth she helped obtained at TGI. Web Savvy Marketing is a boutique marketing and public relations firm that specializes in search engine optimization, social media campaigns, pay-per-click management, affiliate marketing, and website design, analysis, and reporting.
As President of an Internet marketing firm, Rebecca is able to utilize her love for online marketing and website promotion to assist small and mid-marketing B2C and B2B organizations achieve long-term business success through online marketing and public relations.
Specialties
Sales and Marketing Management, Public Relations, Event Management, Public Speaking
Internet Marketing, Affiliate Marketing, Search Engine Optimization, SEO, SEM, Web 2.0, Social Media, Social Networking, Paid Search, Pay-Per-Click Campaign Management, Website Design, Website Promotion, Article Creation and Syndication, Copywriting
ERP Software Solutions, Accounting Information Systems, Customer Relationship Management
Project Management, Technology Evaluation, Software Selection, Consulting, End User Training, Implementations
WordPress, Joomla, Google Analytics
| Places I have worked |
Technology Group International From July 2003 to July 2009
10-99 employees
Vice President of Marketing
PC Software Industry
Responsible for traditional and online marketing strategy, execution, and overall management.
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Delphi Corporation From May 2000 to June 2003
5000 + employees
Sales Manager
Automotive Industry
Responsible for large account management and future product sales to OEM customers such as General Motors and DaimlerChrysler.
Product knowledge includes safety and interior system products which include airbags, seatbelts, instrument panels, and steering wheels.
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Lowry Computer Products From May 1994 to October 1997
100-999 employees
Operations Manager
Computer Services
Responsible for management of customer service, purchasing, and inventory control activities at barcode and data collection distributor.
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| Education |
Central michigan University - United States / MICHIGAN
BA - Accounting 1989 - 1994
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