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Overview
Experienced professional with an extensive, successful record in the consumer and business segments in every aspect of marketing and sales support. A five point marketing strategy of: Branding, Messaging, Training, Sales Tools and Demand Generation will result in an efficient, effective marketing program that will encourage enthusiasm and convert marketing initiatives into sales results beyond forecasts and corporate objectives. Superior team builder with proven success in selection, recruitment, training, development and retention of talent. Quick and effective decision maker and consensus builder, with skills developed over many years in a wide Varity of challenging business environments and circumstances.
CORE COMPETENCIES
Brand Development:
•Create strong Brand Equity in a Competitive Market
•Increase Value Proposition through Consistent Brand Management
Interactive Media:
•Develop Compelling, Effective and Innovative On-Line Platforms
•Effective Use of Evolving Technologies in the interactive Space
•E-Mail Campaigns, On-line Affinity Programs, Web Search
Product Management:
•Develop and Manage Innovative, Customer Centric Products & Services
•Bring to Market Successful Products on Time and Under Budget
Creative Direction:
•Keen Application of Creative Design in all Media Vehicles
•Sense of Purpose into New Markets and Customer Sets
Business Relations:
•Understand Effective Management and Selection
•Strategic Partner Optimization, and Long Term Relationship Building
National Engagement:
•Develop Localized marketing programs for North American Markets
•Understand unique business environments
Fiscal Responsibility:
•Keen Attention to ROI Metrics, P&L Management, Financial Reporting, Budget Planning/Preparation, Expense Reductions, and Cost Control
Public Relations:
•Skilled Presenter, Communicator, Trainer and Influencer
•Team Facilitator
Places I have worked
PDC
From December 1989 to August 2000
100-999 employees
Operations Manager
Consumer Products
•Managed distribution of Anhesuer-Busch products $35M annually. •Directed work team consisting of 4 supervisors and 52 delivery personnel. •Managed $1M Staff payroll and Commissions •Developed and Communicated Standard Operating Procedures •Expanded the impact of Training programs •Re-Engineered Route Sequences Improved Productivity •Reduced Operating expenses by 54K •Development of steering teams, process improvement teams and facilitators •Fiscal responsibilities monthly Department financial forecasting •Monthly branch insurance inspections •Developed training curriculum specific to internal positions •Administered training to new and existing personnel •Recruited and hired employees
Education
Americus University - United States / GEORGIA
Bachelor of Arts - Business Administration & Management - University of Phoenix 0 - 0
University of Phoenix Unconfirmed – Masters of Business Administration
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