This really bothers me having been on both sides of the content licensing business.  The AP knows darn well that RSS and SEO are key components of thier newspaper client’s online marketing success and I am sure that in most cases, these two beneficial components were used to close content licensing deals for the AP.  But now it seems the Associated Press doesn’t want its customers to be able to monetize the content they license.  By suing aggregators and trying to force them to remove AP content, all links to AP stories which are hosted by AP customers like LA Times, Chicago Tribune, The Sacramento Bee and others will disappear from those news indexes directly reducing the traffic those licensees garner from licensing AP content on their website.  If AP can successfully get Moreover to remove AP content from their news index, lots of aggregators like Google, Congoo, Newsvine and others may be next.  RSS readers may stop receiving AP stories from all those sites too.  Maybe the AP wont allow its customers to use RSS either...or maybe they'll charge extra for that benefit.  So now news consumers will get less stories and publishers will see less traffic…Somehow I don’t think the AP told their customers this plan...especially while closing licensing deals with them.  Of course, maybe the AP plans to reduce the cost it charges for this content to offset the now reduced value for publishers.  I’ll probably have to look for a new job after this post but at least I feel better!