| Someone sent in a “Post Secrets” postcard made from a Mirapex ad that said, “I don’t care what you said, I still think RLS IS BULLSHIT”.
Hence is the dilemma for direct to consumer advertising by drug companies.
There is a grain of truth in the ethics of drug
companies to mass market to consumers a condition that affects a very
small percentage of the population. Why choose huge media outlets like magazines and television to talk
about a drug for a condition a very small percentage of the population
suffers from?
On the other hand, those who do suffer from the rare condition can
feel a sense of relief that they were not alone or “crazy”, that the
condition is indeed a medical one requiring medical intervention, and
that there is medical help.
As cynical as I am of DTC advertising by drug companies, I still
choose having the information out there than not having the information
available at all.
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