“For the first time, I'm stepping out of my pew because I've been inspired,” Oprah Winfrey recently told an audience of almost 30,000 who had just given the talk show host a resounding cheer.

It sounded like a college homecoming, appropriately so because the crowd was gathered at William Bryce Football Stadium where the University of South Carolina plays its games. 

Oprah’s speech was consistent with the themes that she has focused on over the years on her television show.

As an NBC reporter wrote, “Oprah's message was one of personal empowerment, similar to the stories she tells on her show everyday, telling the crowd that asking Obama to wait to run was the same as someone telling someone that they should wait to try and better their lives.” 

At one point Winfrey invoked the dream speech of Dr. Martin Luther King.

“I've been inspired to believe that a new vision is possible for America,” she told the crowd. “Dr. King dreamed the dream. But we don't have to just dream the dream anymore. We get to vote that dream into reality.” 

The Obama campaign indicated that 18% of the first 8,500 people who showed up at the event wanted to become volunteers. 68% of those who obtained their tickets online had never been contacted by the campaign before.

Meanwhile a fresh MSNBC/Mason-Dixon poll put Clinton’s South Carolina lead over Obama at only three points. 

 “I got some sense, I know the difference between a book club and this seminal moment in our history,” Oprah announced.

A celebrity of Oprah’s stature is able to create a seminal moment, and this is one for the history books.

James Hirsen is a media analyst, Trinity Law School professor and teacher of mass media law at Biola University.