Congoo launched a new ad network a few days ago called adblade.com and I wanted to share it with you.  ADBlade is a turnkey advertising exchange for advertisers and marketers choosing to reach a large, viral audience across Facebook applications.  ADBlade’s advertisers already include software and hardware sellers, ring tone and music suppliers, mobile phone service, instant messengers and Facebook application owners.  As part of its turnkey advertising services, ADBlade is partnering with Facebook application owners and developers to monetize dozens of applications which reach millions of users in collaboration with ADBlade’s portfolio of high quality advertisers.

Advertisers have been weary of advertising on user generated content because of its unpredictable nature.  Advertising served by ADBlade does not appear on user profiles and will only appear on the canvas pages of prescreened Facebook applications which contain safe and controlled content.  Furthermore each Facebook application partnering with ADBlade is given an editorial review before it is approved to maintain the highest quality network traffic.

ADBlade’s proprietary algorithm seeks to match each ad with an audience and with an application that is most receptive to the offer.  This process removes all the guesswork for advertisers.  ADBlade’s algorithm also works for publishers to ensure each application is fully monetized and that the maximum revenue is shared with each application owner.

There is a massive overcrowding for sponsored keywords on Google and Yahoo.  The overcrowding has lead to hyper competitive bidding and has pushed the average cost of a sponsored link to $1.27 according to eMarketer.  These lofty prices create a hyper competitive environment in which achieving a return on investment using sponsored search results is difficult for many advertisers.  ADBlade offers marketers the ability to reach a prized demographic at a fraction of the cost per click and in a safe and scalable environment.  ADBlade ads not only drive traffic, they create awareness and brand the advertisers product or service.

To sign on as an advertiser or Facebook application publisher visit www.adblade.com